Consumer buying behavior towards online shopping: An.
Review of Literature The studies on consumer’s perception on online shopping and other rented topic in the Indian context are limited as the online shopping has entered into the market only a few years only. The literatures so far reviewed relates.
The review shows that attitudes toward online shopping and intention to shop online are not only affected by ease of use, usefulness, and enjoyment, but also by exogenous factors like consumer traits, situational factors, product characteristics, previous online shopping experiences, and trust in online shopping.
REVIEW OF LITERATURE ONLINE SHOPPING Online shopping or online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store.
The literature review plays a very important role in the res earch process. It is a so urce from where research ideas are drawn and developed into concepts and finally theories. It also provides the researcher a bird’s eye view about the research done in that area so far.
A literature review is a summary of studies related to a particular area of research. A literature review is used in the introduction and discussion of your manuscripts. It is important to note that there are differences in how literature reviews should be presented in each section.
This section outlines the related literature and findings by the researchers which form the desired background for this research. The guidelines provided by Kitchenham and Charters (2007) are followed by conducting Systematic Literature Review (SLR). SLR is a research manner for carrying out a literature review in an orderly way of charting definite phases.
Literature review on fashion industry trends. This report presents the literature about fashion and designers motivation, inspiration including academic theories and concepts which grounded my research. The literature review starts with the concept of fashion from different academic approaches and the definition of fashion trend and fashion cycle. In order to understand the evolution of the.